The PPC or the so called pay per click is a model of online ads, this is for the networks, search engine, sites and/or blogs, wherein their advertisers are paying the users for the clicks on the ads when they are visiting the website of advertiser. There are bidders done by the advertiser to those key phrases which are relevant to a target. Then the users are typing keywords or phrases in question, it will match to a keyword listed by the advertiser or to those viewing the website in that particular content that the ads are being shown. Those type of advertisements were known as sponsored link or an ad, this is appearing to the adjacent side, it can also be above those organic search engine result, it can also be every where that the webmaster decides for the content pages.

Even if there are lots of PPC that are existing, loads of the networks that were operating, the Yahoo Search Marketing, Google, MSN, last 2007 had still been the most large operating networks. The minimal price rates in clicks still varies in the search engines as well the competition to that keyword or phrase listing, with those of the PPC having price of a $0.01. the well known terms for search engines are costing too much on the famous engines. The PPC models was implemented to safeguard those who are abusing those clicks by the corrupt website owners or webmaster.

The pay per click campaign are then categorized in 2 categories, which were sponsored and the content matching or the keywords. In the sponsor matching, it does involves displaying ads in the search engines page, then in the content or keyword matching, it do involves showing of ads in the website publisher, e-mail as well newsletter.

Another type in the PPC or the pay per click is in the targeting of product in searches as well in products site comparison. In the company of search engines they can participate to 2 categories. In the program of PPC your not generating a revenue thru the traffic of the website but on the clicking of the advertisement.

The Keyword Pay Per Click

This clicking keyword base PPC are bidding on the searches term, the keywords consist of the phrases, then it is possible that itís a product numbers brand. If this user is searching in a specific key phrase, the listing of the advertiser will then appear, when the orders on links are based on bids amount to the key phrases. This key phrases were focused on heart at the advertisements of the pay per click, this is safely guarded to value highly the advertiser secrets in PPC. Lots of the companies on advertising are offering services assisting this development on keyword guides.


Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. Advertisers bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called a sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list ó with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters. from http://en.wikipedia.org